Brand Safety on CTV

• Inappropriate content: Ads appearing in unsuitable or offensive media.

• Invalid traffic (IVT): Fraudulent activity, including bots and fake impressions.

• App spoofing: Fraudsters misrepresent low-quality apps as premium environments.

• SSAI manipulation: Inflated metrics or fake ad impressions generated through server-side ad insertion.

• Lack of transparency: Limited visibility into where and how ads are delivered.

We remain vigilant in identifying new forms of fraud and proactively take steps to address them, ensuring a safe and secure environment for our advertisers.

In particular:

• We have a proprietary always on Smart ITV filter to block Invalid traffic (IVT) on any campaign targeting CTV; and extensive Audit process for Supply sources.

• To counter the thread of advertising on Inappropriate content, we have:

  • AI CTVSafe, to avoid any unsafe content

  • AI-based CTV content targeting to segment AI-vetted video content categories, instead of those self-declared by the publishers themselves.

  • Contextual CTV targeting
    

• We support Authorized sellers (ads.txt & app.ads.txt) and work on Supply path optimization (SOP) to avoid app spoofing.
  

• We monitor IP addresses and use Authorized sellers (ads.txt & app.ads.txt) to counter SSAI manipulation.
  

• To ensure our campaigns remain transparent, and our advertisers know where and how ads are delivered, we give our advertisers:

  • real-time viewability tracking and targeting

  • Transparent Publisher management

  • Reports that are granular, and even session level data.

  • partner with 3rd party providers like Google Tag Manager, or Innovid for external verification

And other additional Brand safety solutions.