What is it?
Innovid is an independent advertising and measurement platform. You can run Innovid VAST tags within mediasmart.
Available KPIs
KPIs that can be seen with innovid tags are:
impressions,
video events (starts, 25%,50%,75%, and completion), and
clicks
Available Devices
They are available to be used in:
Connected TV,
In APP,
Desktop and
Mobile Web campaigns.
Run a Campaign using Innovid
If you wish to run a campaign with Innovid VAST tags you should
reach out to help@innovid.com and request them to create VAST tags for mediasmart DSP.
Please, CC your mediasmart point of contact or support@mediasmart.io.
How to use them?
Once the VAST tags are created, you should upload them in your VAST creatives in mediasmart, which will allow Innovid to verify the data shown in our platform.