What is it?
Innovid is an independent advertising and measurement platform. You can run Innovid VAST tags within mediasmart.
Available KPIs
KPIs that can be seen with innovid tags are:
impressions,
video events (starts, 25%,50%,75%, and completion), and
clicks
Available Devices
They are available to be used in:
Connected TV,
In APP,
Desktop and
Mobile Web campaigns.
Run a Campaign using Innovid
If you wish to run a campaign with Innovid VAST tags you should
reach out to help@innovid.com and request them to create VAST tags for mediasmart DSP.
Please, CC your mediasmart point of contact or support@mediasmart.io.