What is it?
Innovid is an independent advertising and measurement platform. You can run Innovid VAST tags within mediasmart.
Available KPIs
KPIs that can be seen with innovid tags are:
impressions,
video events (starts, 25%,50%,75%, and completion), and
clicks
Available Devices
They are available to be used in:
Connected TV,
In APP,
Desktop and
Mobile Web campaigns.