Easily and Transparently Managing Publishers
Our inventory sources undergo audit procedures, including automatic and manual analysis of the results of all the publishers we buy traffic from. Additionally, we provide all levels of transparency, with absolute granularity when it comes to targeting and reporting, and access to session-level data.
We can provide a wealth of information about publishers, either through detailed reports or by embedding macros directly in your ad tags or impression pixels. Publishers can be identified by their Publisher name, URL, Bundle IDs, Publisher IDs, Tag IDs (placement within the publisher) and any of the above can be linked to impressions, clicks, or any other type of conversion (as long as there is a tracking system in place that communicates conversions to mediasmart). As buyers’ needs will differ, mediasmart allows to enforce and suppress given publishers from any campaign, as explained below.
Publisher Enforcement
Either for Brand-safety purposes, to follow a Marketing Strategy, or based on known past performance, mediasmart allows its traders to easily run campaigns only on a specific list of publishers (webs or apps). This ensures the integrity of the inventory reached matches the provided Brand guidelines.
Publisher suppression or avoidance
Suppression lists or Block lists
Along the same lines, mediasmart's traders can easily suppress one or several publishers from a campaign upon request or for lack of performance (for example, viewability KPIs). The trading team can also easily keep a list of publishers to be suppressed for all campaigns.
System Suppression lists
In addition, these are the IAB categories blocked in our system by default, as specified in our Content Policy including:
(IAB25) Non-Standard Content,
(IAB25-1) Unmoderated UGC
(IAB25-2) Explicit Violence
(IAB25-3) Pornography
(IAB25-4) Profane Content
(IAB25-5) Hate Content
(IAB25-6) Under Construction
(IAB25-7) Incentivized
(IAB26) Illegal Content, which includes:
(IAB26-1) Illegal Content
(IAB26-2) Warez
(IAB26-3) Spyware/Malware
(IAB26-4) Copyright Infringement