Latest updates

Percentage-Based Creative Distribution: Set exact percentage allocations per creative in the Creative Campaign table.

• Automated Validation: The platform notifies you if a creative is unassigned or if total allocations do not equal 100%.

• Traffic Reallocation: Built-in ±10% margin redirects delivery if a specific creative lacks compatible inventory, preventing campaign stalling.

Sync Audiences (CTV to Web sync/Mobile Retargeting): Capture IP and Device IDs via pixel setup to power cross-device web performance campaigns without user-consent strings (data automatically purges every 24 hours). Watch the Overview Video here.

Streamlined Budget Setup: Budget and Lifetime campaign management sections are now merged into a single view.

Updated Campaign Navigation & Visuals: Refreshed campaign section iconography and renamed the "Maximize User Awareness" feature to Attentia.

CTV Cross-Device Pixel Download: Download Cross-Device pixels directly from within CTV campaigns.

Upgraded Creative Simulator: Creative previews are now served via dspsimulator.com for reliable rendering across all format types.

Perion DOOH Programmatic Guaranteed: Full support for Programmatic Guaranteed (PG) deals through the Perion DOOH exchange.

New Platform Dashboard: Redesigned dashboard interface built for speed, navigation, and customizable KPI views.

Campaign-Level View: Monitor individual campaign health against set goals, view pacing and budget limits, and access creatives, strategies, locations, and channels in one unified view.

Campaign Monitor Reset: Clear historical event logs with a new "Reset" button to simplify real-time troubleshooting for active campaigns.

Creative Activity Tracker: Click "Details" in the Resources or Creatives table to see exactly which strategies are using an asset, with direct links to jump to those strategies.

Upgraded Creative Preview & Testing: Refreshed preview interface featuring QR codes for instant mobile testing, along with verification tools for click URLs and impression pixel macros.

DOOH Campaign Upgrades: Improved Digital Out-Of-Home execution with proactive creative approval notifications, optimized bidding mechanics, and streamlined workflows for Vistar and Perion.

Faster Platform Navigation: Enjoy faster loading times across the Audiences section and the Advanced Data Tool.

Timezone-Specific Reports: Generate and schedule report templates using city names or UTC offsets (e.g., -7). Hourly, daily, and overall performance data automatically shift to your selected timezone.

• Coverage: Hourly report breakdowns in custom timezones are available for the last 45 days (historical timezone data available from May 2026 onward).

• Account Default: Set a primary timezone for your account under Organization → Data → Default timezone for reports.

DOOH Reporting Upgrades: New drilldowns for Impression Multiplier, Venue Type, and Venue Type ID to provide deeper visibility into outdoor campaign performance.

Campaign Goals: Define specific KPI targets during campaign setup to better measure and track performance against your primary objectives.

Video Upload Alerts: Automatic notifications now flag large video assets paired with low bid rates to help avoid quality degradation or pixelation during ad delivery.

Feature Cost Controls: Manage optional feature billing for footfall and viewability directly under Organization → Data.

Changelog Access: Easily view platform updates at any time via the "Last Updates" button in the top navigation header.

Platform Housekeeping: Standardized city reporting data to eliminate casing duplicates, along with general performance improvements.

Percentage-Based Strategy Distribution: Allocate strategies as a % of the daily budget so they automatically scale with any budget changes; no more manual math.

• Total Coverage: Works across Cost, Impressions, and Clicks limits.

• How to Use: Go to Strategy Section → Budget Distribution → Select Percentage.

• The Fine Print:

  • No Mixing: Choose either Budget or Percentage per campaign; no hybrid setups.

  • 100% Rule: Strategies must add up to 100% or you’ll get a warning.

  • Inheritance & Reset: “Auto” equals the daily budget, and switching methods resets all strategies to Auto (you’ll need to reassign percentages).

Platform Housekeeping Internal updates.

Organizations 2.0: Fully migration of the Organization section to the new platform, so everything—from org details and billing to users—is now managed in one place, no more switching to the old platform.

Strategy Power-Ups: Your strategy view now surfaces real-time health status (running, stopped, not bidding, etc.) and introduces inheritance icons, so you instantly know which settings come from the parent campaign vs. what’s unique.

Reports | New drilldowns for daily and lifetime budgets and impressions: they let you quickly see if campaigns are capped or have room to scale. Note: daily metrics reflect the latest campaign settings, not historical changes.

Reports | New KPI: Total Cost: Reporting now automatically combines media and additional costs into a single, simplified Total Cost metric.

New Sign-Up Flow: A simplified single-step process removes email verification friction, reduces unnecessary fields to minimize drop-offs, and delivers a cleaner UX aligned with our platform design principles.

Advanced Data tool

• Faster, more granular reporting (filter by Campaign or Organization)

• New Lat/Long data across KPIs; which enables custom heatmaps

Control frequency at Strategy level (not just Campaign) for DOOH campaigns.

Performance & Speed: Major API upgrades resulting in improved stability and faster load times

We’ve added a toggle in the Creative Studio to enable pre-click conversions for Rich Formats! Actions like scratch, move, or rotate can now be measured automatically. These will appear in reporting as Conversions 2.

New Organization and Profile section, for more transparency in settings and a cleaner edition of profiles.

Frequency capping at the strategy level in DOOH campaigns.

Platform Housekeeping Internal updates.

Video-related updates:

• Bulk video upload: Upload multiple video creatives at once to save time and speed up setup. Use it in the main Creative section or directly inside a campaign when you're building it.

• New video quality guidelines to improve quality, delivery, and performance. We have added new recommended bitrates for HD, Full HD, 2K, and 4K uploads.

Docs update to include a table of contents in each guide and a search function to find information faster.

New campaign budget columns in the Campaigns Table for clearer financial visibility.

• Total Spend: See the campaign's total spend at a glance.

• Remaining Budget: Instantly know how much is left for campaigns with a lifetime budget.
  

Enhanced reporting:

• We improved the campaign search.

• We added new tooltips in the KPIs and Drilldowns fields to see what each of the items means.

• You can now use the "contain" filter operator.
  

Budget-saving warning: Proactive warning alerts when campaign settings may lead to under-delivery or inefficient spend.

Flexible user management: An advertiser user can now be associated with multiple advertisers, not just one.

CTV Web Sync: New solution to measure web conversions driven by CTV ads. By matching CTV ad exposure to subsequent web visits and conversions, CTV Web Sync provides visibility into the impact of CTV beyond upper-funnel metrics.

• Key benefits:

  • Measures web conversions influenced by CTV ads

  • Bridges CTV exposure with post-view web behavior

  • Enables clearer CTV performance and ROI evaluation

• Use cases:

  • Proving CTV’s contribution to web traffic and conversions

  • Optimizing CTV budgets based on measurable outcomes

  • Aligning CTV performance with lower-funnel KPIs

New Publishers Targeting section: Dedicated publisher-level targeting for more precise supply selection.

New Inventory targeting section: redesigned inventory targeting with clearer structure and easier controls.

Troubleshoot like a pro with the Deal Monitor: It gives you direct visibility to troubleshoot deal health and delivery in real-time.

One-Click campaign reports are here: Save precious time with the new "Report" button right next to your campaigns in the main table. Instantly download a performance report for any running campaign without having to build it manually.

Use the new "Show All" button in the advanced section to expand everything at once for a complete, bird's-eye view of your setup.

Deeper audience insights in the Discovery report: we added unique devices information to the downloadable report, giving you a much clearer picture of audience reach for smarter planning and analysis.

Reports - Aggregate data by parent: We removed the automatic data aggregation by the parent entity. You can always re-enable it if you need it!

Demo mode added for safe exploration and product walkthroughs with clients without impacting live campaigns.

Reports Upgrades:

• Easier to read numbers: We've added thousand separators to all results in reports (e.g., 1,000,000 instead of 1000000).

• Frozen header row: When scrolling through long reports, the header row now stays locked at the top, making it much easier to read your data.

• Stop query button: Made a mistake in a query? You can now stop it immediately instead of waiting for it to finish. A real time-saver!

• Flexible templates: The email field is no longer mandatory when creating or saving a report template.

Campaign & Creative Upgrades:

• You can now add an HTML companion ad directly to your video creatives.

• Improved tracking formatting: We have made several improvements to the formatting of click URLs and impression pixels inside creatives.

Partner availability visualizations update:

• Interactive map with available screens per country

• DOOH availability map

Platform Housekeeping Internal updates.

Magnite SpringServe is open to clients.

• Premium supply from top publishers and broadcasters, including Samsung TV Plus, Pluto TV, Disney+, Hotstar, Discovery+, and Canela Media, to mention a few.

• CTV inventory across leading streaming environments, built for scale and precision. It supports deal types like PMP and Programmatic Guaranteed.

• Access to exclusive ACR data from LG, Samsung & Philips.

Location-based audiences are now available in the new platform.

Automated Housekeeping: Inactive and old campaigns are now automatically cleaned up.

Video event pixels can now be added directly at the creative level.

Cleaner reports: Reports no longer include blank columns for improved readability.

Sunset of Peer39 pre-bid integration. Their contexts are now available through +2.750 inventory deals. Learn more.

A wide range of premium contextual segments from providers like Adelaide, Sirdata, Scope3, Médiamétrie, and more are also available through deals in Equative and Pubmatic.

New partner: Nexxen, enabling access to additional CTV inventory and ARC data for enhanced planning and measurement.

Templates in Reports & Discovery: New templates added to speed up setup and standardize workflows.

Password improvements: Enhanced password management with stronger security standards and a smoother reset experience. Check out log-in considerations.

Strategies – Draft mode: The new draft mode enables strategies to be created, reviewed, and edited before activation.

Contextual tooltip chips have been added to the platform to provide quick explanations without interrupting workflow.

New API documentation: Updated and ready to use here.

New e-mail design with clearer layout and improved readability.

Platform Housekeeping Internal updates.