Available states
Active campaigns:
No creatives: The campaign is active, but it has no creatives in the campaign or at a strategy level, so it can’t run
Paused Strategies: The campaign is active, but all of its strategies are paused, so it can’t run
Paused Creatives: The campaign is active, but all of its creatives are paused, so it can’t run
Pending Approval: The campaign is not running due to the creatives being in the pending approval state. Once any creatives have been approved and the campaign is within its lifetime, it will start running
Not bidding: The campaign is active, but it is NOT getting bid offers.
Not winning: The campaign is active and getting bid offers, but it’s not winning impressions.
On track: The campaign is winning impressions in real-time.
Ramping Up: For campaigns that have logged a few initial impressions but haven't fully ramped up their bidding yet.
Warming Up: The campaign has delivered on previous days, but today’s impressions are still below 1,000.
On Track: Today’s impressions have reached 1,000 or more.
Inactive campaigns:
Draft: The campaign has been created but hasn’t run. The campaign is in Draft mode and has not been activated to run yet.
Stopped: The campaign has been set to inactive, but it has not reached the end date.
Off Schedule: For campaigns that haven't started because they are currently outside their set flight schedule.
Ended: The end date has been reached and the campaign is Inactive, or the campaign has no end date and has been set to Inactive.