This metric will provide information on Unique users and Unique households, defined as follows:

Unique user: A unique user refers to an individual who generates a bid offer, is served an impression, or interacts with the ad (clicks, and any possible post-click event). It is counted only once within a specific period, regardless of how many times they see an ad or interact.
Unique household: A unique household refers to a single residence or address that is counted once in a dataset, regardless of the number of devices within the household.

This metric helps assess the campaign's reach and effectiveness by:

Advanced Data

Overview