Can I measure pre-click events in Rich formats?
Yes. It is possible to measure actions like scratch, move, or rotate automatically. Once set up, these will appear in reporting as Conversions 2.
How to set up
When you are generating a new rich format in the Creative Studio:
Go to Options > Global settings
Once there, switch on the pre-click event tracking option, as shown in the screenshot.
Where to find in Reports
These interactions will automatically be recorded as Conversion 2 on your campaigns.