Configure campaigns

You can easily choose if you are referring to:

• App publishers

• Web publishers

• All types of publishers, including both in-app and web inventory

You need to use a Publisher list to target (or block) Publishers.

2 scenarios:

1. You have previously built the Publisher list:
   You can directly select the list from the dropdown menu

2. You don't have a pre-existing publisher list:
   please, create a publisher list using the 'New Publisher list button'

Check the articles below for more information on:

• How to Identify Publishers

• Uploading files to mediasmart

• Supply partners

Once you click on 'New Publisher list', a dialog will appear requesting the relevant information:

1. Add a Name for the new publisher list

2. Upload a file containing the publisher identifiers

3. Click on 'Create' to generate the Publisher list

Once the system generates it, you will need to select it on the drop-down menu.

You can modify your selection:

• Using the drop-down menu and clicking on the checkboxes on the drop-down menu

• Erasing individual options with the cross on the pill with the corresponding name

• Clear all selections with the cross at the end of the field

You can block or suppress one or more Publisher lists from your campaigns by selecting the list(s) and turning on the 'Use as blocklist' switch, on the right side of the publishers selection, as shown on the screenshot.

If for a particular campaign, you want to target one or several Publishers that you have included in your Global Blocklist:

1. Add it or them to a new Publisher list

2. select said publisher list on the Publishers section using the dropdown menu, and

3. turn on the Ignore global blocklist switch, as shown in the screenshot.

The campaign will now buy on the publishers included in the list, even if they are part of the global blocklist.

The bundle or package name is a string intended to be a unique ID across Ad Exchanges (i.e. com.foo.mygame).

You can choose to only target in-app target traffic that comes with Bundle ID, as part of a traffic validation/brand safety check, by clicking on the 'Only inventory with Bundle ID' switch, as shown on the screenshot.

By default, this field is deactivated and only available for the Multichannel, CTV, and Sync campaign types.

Can you target specific Bundle IDs?

Yes, additionally, you could use the bundle ID as given by the Ad Exchange to filter publishers on a Publisher list. To do so, you can:

• Upload and use your private lists, or

• Obtain those IDs using the %bundle% macro in your click URL or tags, inside a campaign.

Check for more information on How to Identify Publishers.

The Tag ID serves to identify specific placements within publishers. Whether your campaigns run on App and/or Web inventory you will be able to target Tag IDs when the information comes as part of the bid stream.

You can choose to only target traffic that comes with Tag ID, to be able to retarget or block those placements at a later time, by clicking on the 'Only inventory with Tag ID' switch, as shown on the screenshot.

By default, this field is deactivated and only available for the Multichannel, CTV, and Sync campaign types.

Can you (re)target specific Tag IDs?

Yes. Check this guide on How to retarget specific placements within publishers.

You can enable this option at any time to limit the inventory of the campaign to only those bids that come with a known website.

By default, this field is deactivated and only available for the Multichannel, CTV, and Synced campaign types.

You can enable this option at any time to limit the inventory of the campaign to only those bids that come with a Full IP address.

By default, this field is deactivated and only available for the Multichannel, CTV, and Sync campaign types.

When buying in-app traffic you will be able to choose to target by App rating, as rated in the app stores, with the following options:

• 1 star: Apps rated 1 star and above

• 2 stars: Apps rated 2 stars and above

• 3 stars: Apps rated 3 stars and above

• 4 stars: Apps rated 4 stars and above

• 5 stars: Apps rated with 5 stars

By default, this field is deactivated and only available for the Multichannel, CTV, and Sync campaign types. If the campaign is targeting only web inventory as publisher type, this targeting option will not apply.