Tag ID
In programmatic advertising, a Tag ID refers to a unique identifier associated with a specific placement within a Publisher. The tag ID helps in efficient and effective targeting, reporting, and optimization.
Examples:
Pubmatic: 130709
OpenX: 946347
Index: eaae90fd-2d01-48b9-877b-3cceb2f32adc
Equativ: MTkyNDgyOSAxMDg1MTM