Frequency capping in DOOH
Frequency capping in advertising is crucial because it prevents ad fatigue among the audience by limiting the number of times a specific ad is shown to the same user, enhancing the overall effectiveness of the campaign.
In the frequency capping section, you can set the maximum number of estimated impressions served per DOOH screen in one hour, day, or week.
Max ad plays per screen/day
Max ad plays per screen/hour
Max ad plays per screen/week
Max estimated impressions per screen/day
Max estimated impressions per screen/hour
Max estimated impressions per screen/week