Frequency capping in DOOH
Control how often your ad is shown/viewed to avoid overexposure and ensure more balanced, effective delivery.
You can set limits per DOOH screen by hour, day, or week, based on either:
ad plays: the number of times the ad is shown on the DOOH screen; or
estimated impressions: the estimated number of people reached on each of the DOOH screens, it is calculated using the number of ad plays times the impression multiplier.
Learn more: