Overview
With hundreds of players, the emerging Connected TV (CTV) landscape creates unique and complex global challenges for advertisers. We will be able to provide a granular level of detail and control and clear options for buying OTT inventory on CTV devices.
CTV advertisers will be able to identify how many OTT requests are available overall, across each OTT service or device, a particular network or cable channel, or target the inventory by content category, and avoid unsuitable content, through mediasmart's integration with Peer39.