Overview
Looking to reach specific CTV audiences without relying on personal data?
With hundreds of players, the emerging Connected TV (CTV) landscape creates unique and complex global challenges for advertisers. We can provide a granular level of detail and control, and clear options for buying OTT inventory on CTV devices.
CTV advertisers will be able to identify how many OTT requests are available overall, across each OTT service or device, a particular network or cable channel, or target the inventory by content category, and avoid unsuitable content.