Brand safety: a set of measures that aim to protect the image and reputation of brands from the damaging influence of questionable or inappropriate content when advertising online. More information on the mediasmart Brand safety guide
Risk categories: the IAB has defined the following categories as risks for Brand Safety:
- Harmful substances
- Offensive language and hate speech
- Fake news and misinformation
- Piracy or copyright infringement
- Gambling and betting
- Disturbing content
- Adult content
- Young viewers
Content information: With OpenRTB 2.6, CTV and OTT publishers have started sharing information regarding the content being streamed by the user. The info shared is:
- Content title (i.e. The Rains of Castamere)
- Content series (i.e. Game of Thrones)
- Content genre (i.e. Fantasy)
- Content rating (i.e. PG - 13)
Generative artificial intelligence: describes algorithms that can be used to create new content, including audio, code, images, text, simulations, and videos, according to McKinsey.
LLM: A large language model (LLM) is a type of language model notable for its ability to achieve general-purpose language understanding and generation. More info
Prompt engineering: A prompt is natural language text describing the task that an AI should perform. More info

AI CTVSafe