Latest updates

Video-related updates:

• Bulk video upload: Upload multiple video creatives at once to save time and speed up setup. Use it in the main Creative section or directly inside a campaign when you're building it.

• New video quality guidelines to improve quality, delivery, and performance. We have added new recommended bitrates for HD, Full HD, 2K, and 4K uploads.

Docs update to include a table of contents in each guide and a search function to find information faster.

New campaign budget columns in the Campaigns Table for clearer financial visibility.

• Total Spend: See the campaign's total spend at a glance.

• Remaining Budget: Instantly know how much is left for campaigns with a lifetime budget.
  

Enhanced reporting:

• We improved the campaign search.

• We added new tooltips in the KPIs and Drilldowns fields to see what each of the items means.

• You can now use the "contain" filter operator.
  

Budget-saving warning: Proactive warning alerts when campaign settings may lead to under-delivery or inefficient spend.

Improved controls for managing and monitoring Programmatic Guaranteed deals.

Flexible user management: An advertiser user can now be associated with multiple advertisers, not just one.

CTV Web Sync: New solution to measure web conversions driven by CTV ads. By matching CTV ad exposure to subsequent web visits and conversions, CTV Web Sync provides visibility into the impact of CTV beyond upper-funnel metrics.

• Key benefits:

  • Measures web conversions influenced by CTV ads

  • Bridges CTV exposure with post-view web behavior

  • Enables clearer CTV performance and ROI evaluation

• Use cases:

  • Proving CTV’s contribution to web traffic and conversions

  • Optimizing CTV budgets based on measurable outcomes

  • Aligning CTV performance with lower-funnel KPIs

New Publishers Targeting section: Dedicated publisher-level targeting for more precise supply selection.

New Inventory targeting section: redesigned inventory targeting with clearer structure and easier controls.

Troubleshoot like a pro with the Deal Monitor: It gives you direct visibility to troubleshoot deal health and delivery in real-time.

One-Click campaign reports are here: Save precious time with the new "Report" button right next to your campaigns in the main table. Instantly download a performance report for any running campaign without having to build it manually.

Use the new "Show All" button in the advanced section to expand everything at once for a complete, bird's-eye view of your setup.

Deeper audience insights in the Discovery report: we added unique devices information to the downloadable report, giving you a much clearer picture of audience reach for smarter planning and analysis.

Reports - Aggregate data by parent: We removed the automatic data aggregation by the parent entity. You can always re-enable it if you need it!

Demo mode added for safe exploration and product walkthroughs with clients without impacting live campaigns.

Reports Upgrades:

• Easier to read numbers: We've added thousand separators to all results in reports (e.g., 1,000,000 instead of 1000000).

• Frozen header row: When scrolling through long reports, the header row now stays locked at the top, making it much easier to read your data.

• Stop query button: Made a mistake in a query? You can now stop it immediately instead of waiting for it to finish. A real time-saver!

• Flexible templates: The email field is no longer mandatory when creating or saving a report template.

Campaign & Creative Upgrades:

• You can now add an HTML companion ad directly to your video creatives.

• Improved tracking formatting: We have made several improvements to the formatting of click URLs and impression pixels inside creatives.

Partner availability visualizations update:

• Interactive map with available screens per country

• DOOH availability map

Platform Housekeeping Internal updates.

Magnite SpringServe is open to clients.

• Premium supply from top publishers and broadcasters, including Samsung TV Plus, Pluto TV, Disney+, Hotstar, Discovery+, and Canela Media, to mention a few.

• CTV inventory across leading streaming environments, built for scale and precision. It supports deal types like PMP and Programmatic Guaranteed.

• Access to exclusive ACR data from LG, Samsung & Philips.

Location-based audiences are now available in the new platform.

Automated Housekeeping: Inactive and old campaigns are now automatically cleaned up.

Video event pixels can now be added directly at the creative level.

Cleaner reports: Reports no longer include blank columns for improved readability.

Sunset of Peer39 pre-bid integration. Their contexts are now available through +2.750 inventory deals. Learn more.

A wide range of premium contextual segments from providers like Adelaide, Sirdata, Scope3, Médiamétrie, and more are also available through deals in Equative and Pubmatic.

New partner: Nexxen, enabling access to additional CTV inventory and ARC data for enhanced planning and measurement.

Templates in Reports & Discovery: New templates added to speed up setup and standardize workflows.

Password improvements: Enhanced password management with stronger security standards and a smoother reset experience. Check out log-in considerations.

Strategies – Draft mode: The new draft mode enables strategies to be created, reviewed, and edited before activation.

Contextual tooltip chips have been added to the platform to provide quick explanations without interrupting workflow.

New API documentation: Updated and ready to use here.

New e-mail design with clearer layout and improved readability.

Platform Housekeeping Internal updates.