How to run a brand lift survey with mediasmart?

Start with an active campaign on Mobile, CTV, DOOH, or a combination of these screens.

Learn more about creating new Campaigns.

Identify users who have been exposed to your campaign using the Audience Builder on the Properties area of your campaign.

The method will vary depending on the channel.

• Set up an Interaction-Based Audience (IBA) for the group you've targeted on Mobile or CTV

• or a DOOH Audience to capture nearby devices around your targeted DOOH screens.

Follow these instructions to set up:

• Mobile or CTV

• DOOH

You will first need to define what question(s) you want to ask the users.

1. Go to the Creative Studio in Creatives.

2. Click on 'Create new creative'

3. Select the Survey ad format, and

4. Design your creative by following the steps in the dialog.
   

Learn more about Survey ads and how to create them.

Create a new Multichannel campaign with two strategies:

a. Exposed group strategy
b. Non-exposed group strategy

1. Go to Audiences in the Targeting area

2. Target the Interaction-based Audience (IBA) and/or DOOH Audience you generated within your main campaign.

Go to Audiences in the Targeting area, and either:

a. Suppress the exposed group, or

b. (Recommended) Target lookalikes of the exposed group by simply adding the exposed audience and selecting 'Lookalikes'. The system will automatically exclude the original audience and focus on finding new, similar users instead.

After creating those 2 strategies, adjust the budget, pricing, and other parameters to align with your campaign objectives.

You can either edit them:

1. Using the Table view in the Strategies tab or

2. Clicking on 'View' next to each strategy name to go to the full configuration

Don't forget to save your changes to ensure they take effect.