Configure a DOOH campaign

Audience Builder in DOOH

You can create DOOH audiences from the 'Audience Builder' section on the Properties area of any of your DOOH campaigns.

These audiences can be targeted in mediasmart campaigns to run mobile ads, CTV ads on the households of DOOH viewers, or perform drive-to-store campaigns over those users, among other use cases.

You just need to

Choose an existing audience to populate, or create a new DOOH audience to build,
Select the corresponding KPI you want to use,
Define the Radius around DOOH screen (e.g. 500 meters).

The configuration of the Audience Builder for DOOH is different from other types of campaigns, as it will only let you create Mobile audiences in a radius around the DOOH screens you are targeting in your campaign.

Populate an Existing Audience

Click on 'Audience', which will deploy a menu where you can select or type the name of the audience you want to use.
Select the corresponding KPI you want to use (e.g. On estimated impressions).
Set the 'Radius around DOOH screen' (e.g. 500 meters).

The system will start populating that Audience with Mobile devices around your DOOH screens.

Create a new Audience to Populate

If you do not have previous audiences you want to use or you want to have the data only for that particular screen, you can create a new audience.

Click on 'New Audience' and a Dialog will appear
Add a name for the new audience.
Use a very descriptive name, by adding Campaign, Advertiser, and/or Time references... to make the audience easier to find for later use.
Optional: Upload user identifiers you want to manually add to that segment
Click on 'Create' and the system will generate a new audience for you.
Select the new audience on the drop-down menu that will appear.

Modify the Audience to Populate

You selected the wrong audience or you duplicated the campaign and inherited an audience you don't want to use.

Change it very easily by opening the drop-down menu and selecting a new audience.

Stop Populating the Audience

If you decide you do not want to gather Mobile audiences around your targeted DOOH screens, you can always stop building the audience by clicking on the 'X' icon next to your selected Audience.

For more information, check: