What are DOOH Audiences
DOOH audiences will allow you to create audiences with mobile users found around the DOOH screens where your campaign is displayed.
These audiences can be targeted in mediasmart campaigns to run mobile ads, CTV ads on the households of DOOH viewers, or perform drive-to-store campaigns over those users, among other use cases.
Use cases for DOOH Audiences
When do you need DOOH Audiences?
DOOH Audiences are not necessary to follow a DOOH Synchronization strategy where you target both DOOH screens and Mobile screens. So what could you need them for?
You can use DOOH audiences to make a DOOH Synchronization strategy that is not in real-time. Target DOOH audiences at a later given time, either to reinforce the message you already sent or to do an Ad sequencing strategy.
DOOH audiences can be used as the base audience in a cross-screen strategy on Connected TV, where the system will target the mobile users that exist on a given audience on their Connected TV.
Considerations
Operational
DOOH Audience will be generated based on Mobile user location around DOOH screens.
These audiences work like Interaction-Based Audiences BUT are NOT downloadable.
You don't need to run a DOOH Audience to run a DOOH Synchronization strategy.
Regarding Pricing
They are part of the free quota, only charging by storage the moment the data grows over the organization's free limit. This is part of the 'Audience management' fees; you can check for more information about our Audience-related rates.
Create a DOOH Audience
You can create DOOH Audiences by generating them on: