Overview
Say hello to smarter targeting, with no IDs required.
Audience mapping is mediasmart’s way of navigating a world without personal identifiers. It helps you reach the right people with precision, even when traditional signals go dark.
How? With mediasmart IDs. They are crafted using IP address, user agent data and run through multiple validation layers. It includes verifying user consent and filtering out duplicates so you’re always working with clean, compliant data.
With audience mapping, you can:
🎯 Retarget or exclude users who have already converted without IDs
🌐 Reach web audiences with confidence
🍏 Target iOS inventory without missing a beat
Signal-strong. Privacy-by-design.