⚙️ Audience Builder
Once you are in the Properties area of any of your campaigns, it is very straightforward to create Interaction-based audiences:
Open the Audience Builder section
Choose the audience you want to populate or create a new audience
Select the KPI you want to use as a base to gather the information
Let our system do the heavy lifting.
Interaction-based audiences KPIs
You can build Interaction-based audiences based on the following KPIs:
Impressions
Clicks
Conversion 1 to 5
Video start and video complete
Estimated impressions
Populate an Existing Audience
Once you are in the Properties area of any of your campaigns and you've opened the Audience Builder section:
Click on Choose an Audience, which will deploy a menu where you can:
Type the name of the audience you want to use in 'Audience', as shown on the screenshot, and select the Audience you want to populate.
Select the KPI you want to use.
The system will start populating that Audience with the information gathered around that KPI.
Create a new Audience to Populate
If you do not have previous audiences you want to use or you want to have the data only for that particular screen, you can create a new audience.
Once you are in the Properties area of any of your campaigns and you've opened the Audience Builder section:
Click on 'New Audience' and a Dialog will appear
Add a name for the new audience.
Optional: Upload user identifiers you want to manually add to that segment
Click on 'Create' and the system will generate a new audience for you.
Select the new audience on the drop-down menu that will appear.
Modify Audience or KPI to Populate
You selected the wrong audience or you duplicated the campaign and inherited an audience you don't want to use.
Change it very easily by opening the drop-down menu and selecting a new audience. The same happens for the KPIs.
Stop Populating an Audience
If you decide you do not want to gather more information for your Interaction-based audience, you can always stop building the audience by clicking on the 'Garbage icon' at the end of the corresponding audience.