What are contexts?
As advertisers face tighter privacy regulations and growing limitations on user identifiers, contextual targeting has become more relevant than ever.
We offer a range of robust, integrated solutions to help advertisers stay effective while protecting brand reputation, like cross-screen audiences with Audience Mapping or contextual targeting. Here’s how you can take full advantage.
Contexts are predefined content categories or signals that help place ads in relevant environments based on what’s on the screen, not who’s watching. The idea of 'targeting contexts' consists of placing ads within a known context.
Pre-bid contextual targeting
We integrated Integral Ad Science's (IAS) contextual segments pre-bid, allowing advertisers to ensure brand safety, suitability, viewability, and relevance by targeting or avoiding content before the ad is even placed.
Contextual targeting through Deals
Targeting contexts through inventory deals means pre-selecting ad placements that match specific content categories, ensuring your ads only run in environments aligned with your campaign goals.
Our integration with Equativ gives you access to Equativ’s Data Marketplace, offering a wide range of premium contextual segments, from attention, sentiment, and taxonomy-based targeting to green media, predictive AI, and privacy-first solutions. Check all available context providers.