Equativ SSP
Provides access to 1.3M + unique domains and apps, having integrated 65% of the biggest sites in the world and processing more than 3.6T of monthly auctions. They provide a brand-safe environment and are privacy-compliant.
Geographical Availability
Access to key regions worldwide, including:
Europe (EU)
Asia-Pacific (APAC)
Latin America (LATAM)
North America (NA)
Multi Screen SSP
Equativ ensures advertisers can engage audiences across various screens:
Mobile app and web
Connected TV (CTV)
Desktop
Supported Ad Formats
Advertisers have access to a wide range of ad formats to suit diverse campaign objectives:
Display Ads
Video Ads including rewarded video
Native Ads
Rich Media Ads
Audio
Deals Supported via mediasmart
Programmatic Guaranteed Deals
Private Marketplace (PMP) Deals based on 3rd party audience providers like Lotame, Peer 39, or Oracle (Equativ Buyers connect)
Preferred Deals
Attention Metrics Deals
Contextual deals
Our integration with Equativ gives you access to Equativ’s Data Marketplace, offering a wide range of premium contextual segments through deals. Those cover attention, sentiment, and taxonomy-based targeting to green media, predictive AI, and privacy-first solutions.
Available segments include:
Adelaide – Attention-based contextual intelligence
Aeterna Labs – Contextual signals powered by content taxonomy
Equativ – Native supply-side data insights
IAS – Advanced contextual and brand safety solutions
Illuma – Real-time content and attention signals
Implcit (Médiamétrie) – Audience-based contextual segments in France
Nano & NinaData – Predictive AI for intent-based targeting
Peer39 – CTV and Mobile contexts.
Qwarry – Privacy-first contextual engine
Retargetly – Latin America audience and contextual segments
Scope3 – Green media and carbon-conscious targeting
Seekr – Content trustworthiness and reliability scoring
Sirdata – Semantic and behavioral contextual targeting
Xpln.ai – Dynamic contextual classification and AI-powered segments