IAS
Integral Ad Science (IAS) is a global media measurement and optimization platform that delivers actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms.
Their mission is to be the global benchmark for trust and transparency in digital media quality, through comprehensive, enriched data that ensures ads are seen by real people in safe and suitable environments.
In mediasmart you can:
Track viewability by inserting their tracking pixels when you configure your campaign in our console.
Target segments and context via our Pre-Bid integration with IAS
High viewable segments
Prevent Invalid Traffic
Brand Safety Protection
Target and avoid contextual segments
Please, check the articles below for more information.