Overview
With the rise of inventory lacking native user IDs, we empower advertisers to maintain ad relevance through Audience Mapping and targeting specific Contexts for better placement. Let's explore the later option.
Using contexts, a mediasmart user can target based on publisher category, but the category targeted will not be the one self-declared by the publisher, but the one decided by the context agent.
You will be able to target contexts from both:
Targeting rules
By using different targeting rules, we empower you to reach only the users you need:
You can select one or several contexts as "at least one of them" and that means that the campaign will only be served to users that are part of at least one of the contexts selected. They do not need to be part of all of them. This is the recommended option if you are targeting more than one context.
You can select one or several contexts as "mandatory ones" and that means that the campaign will only be served to users who are part of every single one of the contexts selected.
You can select one or several contexts as "none of them" and that means that the campaign is NOT going to be served to any user that is part of ANY of the contexts selected.
Select a vendor
If you are interested in targeting contexts from a particular vendor, you will be able to select which one you want to use on the 'Vendor section'.
You can also leave it as 'All' to see all the pre-loaded contexts from our vendors in each of the sections.
Select contexts
Use the field below the rule you want to use, and either scroll through the dropdown or type in the name of the context you want to target or block. Select the context and it will appear as a pill below the selected rule.
Precedence levels
If you target more than one context we recommend you do it in "At least one of them", as it will include all of them not the bid offers that have all of them.
From a precedence level, it will be the first the one that will prevail. So, in the case depicted on the screenshot, 'LatinAmerica News' would go first before 'Breaking news'.
Blocking contexts
To block contexts, you should select them under 'None of them'.
Maximizing reach
If you are excluding or targeting several contexts, we recommend you place them in 'At Least one of them' instead of in 'Mandatory ones' to maximize reach.