Industry leading self-serve platform. Features to plan, build and manage custom categories includes a planning tool set that offers forecasting providing insights and impression opportunities to inform campaign strategy.
Keyword 1:1 exact match (no stemming) Our keyword solution exact match avoids the shift in a word's meaning as a result of being taken back to the root word. Stemming is used by other solutions as a means to increase scale at the cost of precision.
Intelligent page-level analysis Unlike other solutions, Peer39 identifies and analyzes keywords and phrases in both the main text of the page and/or throughout the entire page, including the URL, before the page is even run through the Peer39 classification systems.
Unmatched global scale In response to over 350+ billion daily bid requests, we analyze over 450 million unique web pages and returning attribute results in milliseconds. Our extensive data set of more than 600+ granular categories comes from over a decade of analyzing web pages with an AI-driven technology—creating a continuous loop of knowledge that exponentially improves categorization, automatically updating categories, across all languages.
First look The Peer39 proprietary first-look technology allows us to provide a contextual understanding for these new URLs even before they receive full semantic analysis. As a result, the data from Peer39 is applicable on up to 30% more inventory than competitors.
Industry-safe categories Avoid content with negative news, commentary and hazards specific to automotive, airlines, clothing, financial, oil, pharmaceutical, and travel industries–across multiple languages.
Automatically updated categorie Self-learning, auto-updating category directly into your DSP. No manual keyword adjustments.
Nimble, adaptable to market needs. When COVID-19 impacted the world and changed it seemingly overnight, our data science team developed a series of new coronavirus-related categories that provide a granular solution to avoid over-blocking the majority of the pages on the Internet, helping advertisers discover brand-suitable content.
Privacy-friendly, globally compliant. We rely on our page-level semantic analysis to drive all our data attributes, eliminating the reliance on cookies and other identity tracking data.
Available across all programmatic inventory.

Contexts

What are contexts?