Using them:

positively affects campaigns performance, as an ad placed next to the right content lifts its value and your message will get to more relevant users
improves the ability to identify segments when no other data is available, as they provide context in which the bid will be placed
provides an extra layer of targeting and it has a global reach with only few exceptions added below:
- Semantic Categories to choose from, that could include things such as Seasonal segments (i.e. Christmas, Diwali, Back-to-school...), Industry verticals, Various themes (Pandemics, Natural disasters...) or Languages.
- Weather: areas with specific weather conditions, except for severe weather alers which are US/Canada/EU only.
- Sentiment of the texts: identifies and categorizes opinions expressed in a piece of text.
- Zip/Postal Code categories: Currently only availble in the US. Soon EU based partners will be added.

ensures Brand safety at a more advanced level and prevents Ad-fraud.
is Privacy-friendly, you don't need to individually identify devices to get to the right target group.

Our contextual capabilities