Shopify Reporting
Where can you see your campaign results
You can track and analyze your campaign performance directly within the mediasmart platform across two main areas:
Reports section in the platform Dashboard section, in particular, campaign-level dashboards.
Reporting based on campaign type:
TV Campaigns
Any Video: Conversions flow appear as Direct/Organic on your Shopify Dashboard. The full attributed conversion details are visible on your mediasmart dashboard.
Video with Scanned QR Code: If a user scans a QR code that includes
utm_source=mediasmart, the conversions are tracked and visible as mediasmart on both your Shopify Dashboard and your mediasmart dashboard.
Mobile campaigns
All sessions and sales are tracked and attributed directly to mediasmart on your Shopify Dashboard, provided the correct click URL with the proper tracking parameters is set up in your campaign.