Dashboard section

You can access campaign-level dashboards by clicking on the Dashboard button next to the name of the campaign, on the Campaign table of the main Dashboard.

Please, check the screenshot.

Including, by default:

1. Media Cost, in your organization's currency

2. Number of Impressions

3. Video completion rate
   

Track campaign momentum at a glance through the two first Key KPIs.

By default, the graph displays daily impressions and media cost trends. If you want to update, simply select the desired KPI on the first 2 Key KPIs area.

Compare daily media cost against budget at a glance to monitor pacing, spot under or overspend early, and act before campaign limits become critical.

The status pill at the top of this graph gives you an instant view of campaign health, showing whether it is:

• On track: Pacing and delivery are performing as expected.

• Underspending: The campaign has room to spend more. Review targeting and creatives to unlock additional delivery.

• Critical: Immediate action is required. The campaign is significantly underdelivering.

This graph tracks the campaign’s daily campaign health across the selected date range, showing how closely performance aligns with the campaign goal you set on your campaign.

For KPIs where higher is better—such as CTR and impressions:

Goal % = (Daily KPI ÷ Goal KPI) × 100

Example: If the daily CTR is 12 and the goal is 15, the Goal Achievement is Goal % = (12 ÷ 15) × 100 = 80%. The graph will show 80% achievement.

For KPIs where lower is better—such as CPM, CPC, CPA1–5, CPV, and CPAV:

Goal % = (Goal KPI ÷ Daily KPI) × 100

Example: If the CPM goal is $10 and the campaign’s daily CPM is $8.  Goal % = ($10 ÷ $8) × 100 = 125%. The graph will show 100% achievement.

This makes performance easy to understand campaign evolution, with 100% indicating that the goal has been achieved.

See when your campaign performs best.

The 24-Hour Performance graph compares the two key KPI performance by hour, helping you spot peak engagement windows, understand day-versus-night behavior, and optimize delivery around the moments that drive the strongest results.

See where campaign delivery is strongest by comparing impressions and media cost across regions.

Quickly identify high-reach markets, spot inefficient spend, and optimize geographic investment toward the areas driving the greatest impact.

Discover where campaign delivery is strongest by comparing impressions and media cost across cities.

Quickly identify high-reach markets, spot inefficient spend, and optimize geographic investment toward the locations driving the greatest impact.

Understand how impressions are distributed across creative formats at a glance.

Compare delivery to see which format type drives the greatest reach and optimize your creative mix accordingly.

See the top three creatives generating the highest media cost and quickly identify where most of your budget is being invested.

See how impressions are distributed across screens: CTV, DOOH, desktop, and mobile.

Quickly understand your channel mix, identify where delivery is strongest, and uncover opportunities to rebalance spend for greater reach and impact.

Identify the strategies driving the most media spend.

This view highlights the top three, helping you understand where budget is concentrated and uncover opportunities to optimize your strategy mix.

Identify the publishers receiving the most media spend.

This view highlights the top three, helping you understand where delivery is concentrated and uncover opportunities to optimize your publisher mix.

Identify the operating systems driving the most media spend.

This view highlights the top three platforms, helping you understand where delivery is concentrated and uncover opportunities to optimize your strategy.

View daily performance in a customizable table, with one row per day. By default, columns include Media Cost, Impressions, Clicks, CPM, CPVC, CPC, and CPA1.

To suit your analysis, you can easily:

1. Select additional KPIs, from the dropdown on the 'columns button'

2. Reorder the columns

3. Download the report

To change the Time Rage of the full dashboard:

1. Open 'Time Range'

2. Select from the pre-defined options (7 or 30 days) or apply custom time range.

3. Click on Refresh

To easily switch between campaign dashboards:

1. Go to the campaign field, open the drop down and select a new campaign

2. Click on the Refresh button