Overview
Location intelligence leverages geospatial data to provide valuable insights into consumer behavior and movement patterns. mediasmart's location technology bridges the offline and online worlds and allows marketers to:
Discover and segment areas without additional costs, enhancing their ability to target audiences effectively. Geolists enable brands to not only identify relevant locations but also measure the impact of store visits, providing a clear view of foot traffic generated by campaigns.
Spatial data applied to audience strategy. Do you want to target a segment of your competitors' buyers, those close to your stores or particular neighborhoods automatically? It is possible through location-based audiences and DOOH Audience Sync. Businesses can (re)target users across multiple locations and devices, all while staying compliant with privacy regulations.
Location-based creative customization: Location intelligence allows for interactive ads with maps that guide users to the nearest store or point of interest and also to use features like click-to-map for dynamic directions. Combined with dynamic creative optimization (DCO), these ads deliver personalized content based on users' real-time location, driving engagement and foot traffic.