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Overview

Using mediasmart's technology, companies can leverage location data to (re)target users across multiple locations and devices, all while staying compliant with privacy regulations.

Use cases

  • Target users in real-time within a certain area or particular neighborhoods, through Geolists built around particular areas.

  • Target users within a certain radius around your stores or restaurants, in real-time or at a later, thanks to mediasmart's location-based audiences.

  • Segment your competitors’ buyers automatically, either in-store with Geolists or at a later time, using our location-based audiences.

  • Build audiences around DOOH screens in the physical world, thanks to mediasmart’s geospatial capabilities. You can retarget them on Mobile or even Connected TV to maximize campaign reach and lead to action.

More information