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Overview

Location intelligence enhances Ad Formats, ensuring that every interaction feels relevant and engaging, through:

  • Rich formats with Maps: enabling rich formats with interactive maps to guide users to the closest store, restaurant, or point of interest, all based on their real-time location and the advertiser's defined criteria.

  • Campaign destinations: with a click-to-map URL, users can easily access dynamic directions to the nearest location, driving more foot traffic and streamlining the path to conversion.

  • Dynamic creative optimization (DCO), which tailors ad content in real-time to reflect the user’s proximity and preferences, amplifying the level of personalization further.