Overview
Location intelligence enhances Ad Formats, ensuring that every interaction feels relevant and engaging, through:
Rich formats with Maps: enabling rich formats with interactive maps to guide users to the closest store, restaurant, or point of interest, all based on their real-time location and the advertiser's defined criteria.
Campaign destinations: with a click-to-map URL, users can easily access dynamic directions to the nearest location, driving more foot traffic and streamlining the path to conversion.
Dynamic creative optimization (DCO), which tailors ad content in real-time to reflect the user’s proximity and preferences, amplifying the level of personalization further.