How to set up a QR code for video creatives in Shopify?

Select a QR code generator of choice (i.e. QR.io)

The URL used to build the QR code should point to eCommerce or a particular product. Add the following parameter query: ?utm_source=mediasmart

Example: https://test.myshopify.com/?utm_source=mediasmart

Optional: Additional parameters can be used. For example, the parameter: mediasmart_campaign_id= can also be used to pass on additional information to Shopify. The field accepts up to a max of 250 characters.

Example: https://test.myshopify.com/?utm_source=mediasmart&mediasmart_campaign_id=dxoqlatkvz5hvkwhvwce0nclorw4s1rv

Add the QR code to the video, on a placement of your choice (usually within a side bar or a footer). Make it visible as long as possible to increase the chances of scan. Then upload the video to mediasmart.