Overview
To effectively drive consumers from your Mobile, CTV, and DOOH ads to your stores, it's essential to bridge your online campaigns with offline visits using incremental metrics.
By leveraging Ghost ads, you can measure the impact of compatible targeting strategies and analyze incremental visits generated from mobile and CTV channels. With the power of synchronization, you can track consumer engagement in the physical world, with a custom visit attribution window, giving you a precise view of your cross-screen campaign's performance.
Utilizing location intelligence:
Explore geospatial data to identify points of interest, segment them, and measure visits at no additional cost. With our Geolists, targeting and measuring store visits becomes seamless, enhancing your audience management strategy.
Map audiences across your competitors’ stores or automatically create location-based audiences (LBA) across particular areas.
Generate and dynamically change Ad Formats to point to the users' closest locations.
This plug-and-play setup ensures global reach without the need for additional hardware while also being a privacy-first solution designed to comply with Privacy regulations.