CTV Offline Sync
Connected TV ads are revolutionizing drive-to-store campaigns, turning storytelling on the bid screen into real-world sales. Drive consumers from your Connected TV ads to your stores.
With precise household targeting and geolocation, CTV ads can deliver highly personalized messages that compel viewers to visit nearby stores. The content can dynamically adapt itself in real time to highlight the closest location, offering a tailored experience. By syncing with Mobile through Household Sync technology, brands can retarget or follow up with timely offers and directions right to their customers' pockets.
Advertisers can leverage cross-device strategies as the key to turning TV viewers into foot traffic and driving measurable in-store conversions.
How it works
By leveraging Ghost ads, you can measure the impact of compatible targeting strategies and analyze incremental visits generated from CTV.
With the power of synchronization, you can track consumer engagement in the physical world, with a custom visit attribution window, giving you a precise view of your cross-screen campaign's performance.
Utilizing location intelligence:
Explore geospatial data to identify points of interest, segment them, and measure visits at no additional cost. With our Geolists, targeting and measuring store visits becomes seamless, enhancing your audience management strategy.
Map audiences across your competitors’ stores or automatically create location-based audiences (LBA) across particular areas.
Generate and dynamically change Ad Formats or Destination URLs to point to the users' closest locations.
This plug-and-play setup ensures global reach without the need for additional hardware while also being a privacy-first solution designed to comply with Privacy regulations.