Overview
To get started, you’ll need an existing Location-based audience (LBA). If you haven’t created one yet, check this guide for step-by-step instructions.
Once your LBA is ready, head to the Audience section within the Targeting area of your campaign settings.
To apply the audience, simply start typing its name or scroll through the drop-down menu to select the one you want to target (or exclude).
Extend the audience
This helps expand your reach while keeping the targeting relevant.
Audience rules
You can target LBA audiences using the same logic or rules available for other types of audiences.
Like in the example, you could target those users who went to different Spanish supermarkets, except those who went to a particular brand in Madrid.