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[LBA] How to create a Location-based audience

Overview

You can create Location-based audiences from the Audiences tab within the Resources section.

  1. Click on 'Resources' in the left menu

  2. Make sure you are in the Audiences tab

Create New Audience

  1. Click NEW AUDIENCE.

  2. Select Location.

Fill in the fields to generate an LBA

  1. Enter an Audience Name*.

  2. Set the active timeframe using the Start date* and End date* pickers.

  3. Select the geographic area by choosing a Country*, Region, or City.

  4. Choose your Precision: Standard or High.

  5. Set the desired radius (in meters) using the Radius slider.

  6. Click UPLOAD to bulk import geographic areas via a .csv or .json file containing latitude, longitude, and radius data.

  7. Draw new or erase areas to confirm the areas where you will gather audiences on the interactive map.

  8. Click CREATE.

  9. (Optional) Set a maximum number of users to cap the LBA cost, especially in high-traffic areas.

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