Precision levels
The level of Precision will depend on how users' locations are gathered:
High precision: Your campaign targets users with accurate GPS data or statistically validated IP locations, those with a high probability of being in the correct area. These are locations that have been cross-checked and proven consistent over time. This level is used to measure visits in drive-to-store campaigns.
Standard precision: Your campaign uses standard location data, including non-validated GPS or generic IP-based locations. It may rely on the location provided in the RTB request or IP-derived data without further checks. In cases where no coordinates are available, default geolocation by IP is used, which may vary in accuracy.