Overview
Running brand lift studies through survey ads on our platform allows you to collect first-hand feedback in real time. You can measure brand lift across awareness, consideration, and intent metrics, directly tied to actual exposure.
Analyze the survey results easily in the Reports section of our platform, with multiple breakdowns. Templates will let you automate result delivery to your inbox, just like with any other campaign type.
Survey ads KPIs
When running survey ads within mediasmart, you’ll not only access the usual KPIs and drill-down filters, but also gain:
Number of users who saw the survey (impressions)
Number of users who answered the survey
The responses to the survey question(s)
Use the 'survey response' KPI and 'survey event name' drill-down variable to extract the data from our data bases.
Brand lift study KPIs
When you run a brand lift campaign, check step-by-step, you will be comparing users exposed to your campaign with those who haven't been.
By using the 'strategies' drill-down variable, you can easily compare their results. That way, you will be able to learn what the percentage of responses per group (exposed vs control) is.
We also recommend that you calculate the Uplift of the campaign.