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Technical specifications for HTML5/MRAID

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Overview

There are no standard specifications for HTML5 creatives. Depending on the content of the tag, you will have to respect these technical specifications defined for images or videos,

Important Considerations

Take into account:

  • If HTML5 is a MRAID, we recommend that you test your MRAID creatives on webtester.mraid.org and with the IAB MRAID test App.

  • The size of the markup (JavaScript or HTLM5) must not exceed 4,000 characters, as the win rate may be affected by some SSPs blocking creatives with heavy markup.

  • To generate the tag (URL), you must host the images, videos, CSS, etc. of the creative on an external server (not provided by mediasmart). Generate the JavaScript tag or simply use the HTML code from the index.html page.

  • To access geolocation you can use HTML5 (errors may occur that you will have to manage) or MRAID. Macros are available to share with you the geolocation of SSP actions: %lat% or %lon%.

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