Click Counting macros
These click macros are specifically to be changed/added in third-party tags. When clicking, the adserver is called to send a postback which allows mediasmart to register the click.
If you are implementing a third-party tag be sure to use one of the following click macros:
Type | Macro | Description |
|---|---|---|
Click |
| Counts the click and redirects to the final destination URL. Unescaped |
Click |
| URL of the creative. Counts the click and redirects to the final destination URL. One level of encoding |
Click |
| URL of the creative. Counts the click and redirects to the final destination URL. Two levels of encoding |
Destination |
| Final destination URL of the creative. Unescaped |
Destination |
| Final destination URL of the creative. One level of encoding |
Destination |
| Final destination URL of the creative. Two levels of encoding |
Target |
| URL and final destination URL of the creative. Unescaped |
Target |
| URL and final destination URL of the creative. One level of encoding |
Target |
| URL and final destination URL of the creative. Two levels of encoding |
3 groups of click macros
As you can see, we have three groups of macros: click, destination, and target.
All of them count clicks for mediasmart, but each one works slightly differently:
Click %click_url_xxx%
The macro is replaced by a URL to notify mediasmart about the click.
This is usually the macro you should use if you want mediasmart to count clicks generated by your tag. It can work for both redirect and pixel.
This macro should not be used when the client is measuring with mediasmart pixels, as this macro does not pass the parameters required for conversion measurements in the URL.
Destination %dest_url_xxx%
The macro is replaced by the click URL of the creative with any macro included in it already resolved.
Target %target_url_xxx%
The macro is replaced by the click URL of the creative and will also include the destination (redirect to the Click URL).
This is the recommended click macro when the campaign in which it is used measures conversions with the mediasmart pixel.
Levels of escape
Each group has the same three levels of escape:
%xxx_url_unesc%: provides the unescaped (decoded) desired URL. For instance:
https://example.com/resource/page?%5=1/parameter?hello=e%xxx_url_esc%: provides the desired URL with one level of encoding (escaped).
https%3A%2F%2Fexample.com%2Fresource%2Fpage%3F%255%3D1%2Fparameter%3Fhello%3De%xxx_url_esc_esc%: provides the desired URL with two levels of encoding (two times escaped).
https%253A%252F%252Fexample.com%252Fresource%252Fpage%253F%25255%253D1%252Fparameter%253Fhello%253De
How they work
An example:
<img src="%click_url_unesc%%dest_url_unesc%" width="1" height="1"> = <img src="%target_url_unesc%" width="1" height="1"> = <img src="%click%" width="1" height="1">
%click% o %target_url_unesc%
Click for more info about how to generate tags and add macros on each of our: