How to retarget specific placements within publishers

The Tag ID serves to identify specific placements within publishers. Whether your campaigns run on App and/or Web inventory you will be able to target Tag IDs when the information comes as part of the bid stream.

• If you have a list of Tag IDs from your past campaigns on other platforms, you can use it.

• If you want to check the Tag IDs from your existing campaigns (with performance information), you can check them using Reports and the Tag ID drill-down variable.

Go to the Publishers list section and click on 'New Publisher list', a dialog will appear requesting the relevant information:

1. Add a Name for the new publisher list

2. Upload a file containing the TagIDs identifiying the placements

3. Click on 'Create' to generate the Publisher list
   

More info about the Publishers list section.

Once the system generates it, to use it, you will need to select it on the drop-down menu of the Publisher targeting section on the campaign you want to use it.