Overview
Digital out-of-home (DOOH) screens differ significantly from other device types, as they are not personal devices they require unique frequency capping methods.
Users can apply either or both caps, with the stricter limit prevailing.
Available options
Max Ad Plays per DOOH screen (per day, hour, campaign).
Max Estimated Impressions per DOOH Screen (per day, hour, campaign).
The default settings have no cap (they are set to 0).
Note: Actual impressions may exceed caps due to the screen's auction impression multiplier, as capping is resolved at bidding, not at impression delivery.