Frequency capping
A feature that limits the number of times an ad appears on the same device.
mediasmart enables clients to:
Set the maximum number of impressions to deliver to any given user per day, per hour, or for the whole campaign.
Limit the campaign's maximum number of ad views in real-time to deliver to any given user per day, per hour, or for the whole campaign.
Frequency capping on DOOH will not work on impressions or ad views, it will work only in estimated impressions per DOOH Screen, and Ad plays per DOOH Screen.