Configure campaigns

You can easily choose, by clicking on the pills, if you want to target:

• All types of publishers, including both in-app and web inventory

• Web publishers

• App publishers

When buying in-app traffic you will be able to choose to target by App rating, as rated in the app stores, with the following options:

• 1 star: Apps rated 1 star and above

• 2 stars: Apps rated 2 stars and above

• 3 stars: Apps rated 3 stars and above

• 4 stars: Apps rated 4 stars and above

• 5 stars: Apps rated with 5 stars

By default, this field is deactivated and only available for the Multichannel, CTV, and Sync campaign types.

If the campaign is targeting only web inventory as publisher type, this targeting option will not apply.

The bundle or package name is a string intended to be a unique ID across Ad Exchanges (i.e. com.foo.mygame).

You can choose to only target in-app target traffic that comes with Bundle ID, as part of a traffic validation/brand safety check, by clicking on the 'Only inventory with Bundle ID' switch, as shown on the screenshot.

By default, this field is deactivated and only available for the Multichannel, CTV, and Sync campaign types.

Can you target specific Bundle IDs?

Yes, additionally, you could use the bundle ID as given by the Ad Exchange to filter publishers on a Publisher list. To do so, you can:

• Upload and use your private lists, or

• Obtain those IDs using the %bundle% macro in your click URL or tags, inside a campaign.

Check for more information on How to Identify Publishers.

The Tag ID serves to identify specific placements within publishers. Whether your campaigns run on App and/or Web inventory you will be able to target Tag IDs when the information comes as part of the bid stream.

You can choose to only target traffic that comes with Tag ID, to be able to retarget or block those placements at a later time, by clicking on the 'Only inventory with Tag ID' switch, as shown on the screenshot.

By default, this field is deactivated and only available for the Multichannel, CTV, and Sync campaign types.

Can you (re)target specific Tag IDs?

Yes. Check this guide on How to retarget specific placements within publishers.

You can enable this option at any time to limit the inventory of the campaign to only those bids that come with a known website.

By default, this field is deactivated and only available for the Multichannel, CTV, and Synced campaign types.

You can enable this option at any time to limit the inventory of the campaign to only those bids that come with a Full IP address.

By default, this field is deactivated and only available for the Multichannel, CTV, and Sync campaign types.

A SafeFrame is a secure ad container that protects the publisher’s site while still allowing measurement, viewability, and interactive formats to work properly.

The “remove SafeFrame” option disables buying on SafeFrame containers, letting the ad run in a standard iframe or directly in-page, which can allow more creative functionality or data access but reduces control and security.

As an advertiser, you gain flexibility, but you lose the security, standard measurement APIs, and protection SafeFrames provide. Think of it as taking down the protective barrier between the ad and the page — the ad has more room to move, but it can also poke around where you may not want it.