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Configure campaigns

Create a New Publisher List

Once you click on 'New Publisher list', a dialog will appear requesting the relevant information:

  1. Add a Name for the new publisher list

  2. Upload a file containing the publisher identifiers

  3. Click on 'Create' to generate the Publisher list

  4. Cancel at anytime.

Once the system generates it, you will need to select it on the drop-down menu, as explained above.

Enforce or Block a Single Publisher

Use the second drop-down on the Publishers section to enforce or block particular publishers.

  1. Type in the name

  2. Select if you want to add or block it using the buttons next to the name on the drop-down menu that will appear

The publisher will then appear under the Allowlist or Blocklist column, depending on your choice.

Modify selection

You can modify your selection:

  • Erasing individual options clicking on the bin icon next to its name either in the Allowlist or Blocklist column.

  • Using the drop-down menus to search and click for single publishers or publishers list to enforce or block.

Search for publishers

We’ve added a ‘Search Publishers’ button in the Publishers section to help you quickly find the publishers you need.

  • Click on the 'Search publishers' button

  • A dialog will appear with a table containing the following information:

    • A: Publisher name

    • B: Bundle ID

    • C: Domain

    • D: AdExchange

    • E: Creative type

  • On that table you will be able to:

    1. Search particular publishers

    2. Select the publishers you want to add or block, and directly

    3. Add to Allowlist or Blocklist

    4. Cancel at any time

You can also modify the view, using the header of the table.

Ignore Global Blocklist

If for a particular campaign, you want to target one or several Publishers that you have included in your Global Blocklist:

  1. Add the publisher(s) to a new Publisher list or directly to the Allowlist or Blocklist of the campaign

  2. Turn on the Ignore global blocklist switch, as shown in the screenshot.

The campaign will now buy on the publishers included in the list, even if they are part of the global blocklist.

Recommendations

  • Double-check before launch: If a publisher is on both an allowlist and a blocklist, the allowlist wins. Your campaign will still target that publisher, so review your lists carefully.

  • Create reusable lists: Generate publisher lists to run multiple campaigns with the same setup, it saves time and ensures consistency.

  • Add publishers on the fly: For one-offs, no need to create a full list. Just type the publisher name in the dropdown and hit Add (allowlist) or Block.

  • Use the search tool: Click Search Publishers to find and target/block specific publishers. This works for all campaign types except DOOH.

  • By default, publishers in your organization’s Global Blocklist are excluded. You can override this if you need to target them by enabling Ignore Global Blocklist in your campaign settings.

  • Be mindful of precedence

    • There is an Blocklist-over-Allowlist precedence both for publisher lists and single publishers.

    • Global Blocklist takes precedence over campaign-level targeting—unless you explicitly choose to ignore it.

Check for more info:

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