Overview
Our viewability solution (automatically) and third-party creatives (manually) can use ad-serving macros to send event data to our system.
We recommend including these KPIs in your reports to gain a clearer view of campaign performance and make more informed optimization decisions.
The ad-serving events supported are:
Ad Loaded: The ad has been loaded by the ad server
Ad Viewed: The ad has been viewed by the end user
Ad Error: The ad server has generated an error
These events help measure true ad views, not just simple 'won' and 'impressions'.