Ad serving macros
These macros should be used if your 3rd Party Creatives can track Loads, Viewed, and Error events.
Sharing this information with mediasmart will let you enrich your reporting as well as use mediasmart's bidding algorithm to enhance KPIs such as Viewability and CTR.
The Ad Serving macros are replaced by pixels:
Macro | Description |
|---|---|
Counting pixels for when the ad is loaded in the publisher | |
Counting pixels for when the ad is viewed by the user | |
Counting pixels for when an error has occurred loading the ad in the publisher |