Definitions
Viewability helps you identify if your ads have been seen; by measuring the impressions that are visible on the screens of a user.
Identifies which of your ads are being viewed
Improves your campaign optimization
Keeps down the costs: invest in what is being viewed & acknowledged
Helps fight ad fraud: Fake inventory, fake traffic, fake placement and biased behavior
What is a viewable impression?
According to the MRC & IAB: an ad is viewable when 50% of it at least has been seen for 1s for display and 2s for video. In mediasmart, we let you decide what you consider a viewable impression.