Assisted conversions
Conversions happen after a user is engaged across multiple touchpoints within the user journey, and by a variety of channels and campaigns.
An assisted conversion refers to any interaction, excluding the attributed interaction, that can be tracked to a mediasmart ad but hasn't been attributed to mediasmart.
The more assisted conversions a specific channel or campaign generates, the more important the assist role of the channel.
Why should you track them?
When we have all the conversion information, we can analyze the true impact of the campaigns that run in mediasmart.
This way, you can:
💡 Measure the impact on non-attributed conversions with assisted conversions.
💡 You can go beyond linear last touch-point attribution, and understand all the touch-points where mediasmart had an impact.
💡 Figure out which strategies are contributing most to conversions, enabling you to make more informed marketing decisions based on the effectiveness of each channel
💡 If you are looking to acquire new users with mediasmart, we'll make sure we do not impact those that have already downloaded your app.
💡 Our algorithms can use the information from users who already have your application to find other similar users (lookalikes), considerably improving the performance of your campaign, especially during the learning period.
How can you enable the tracking?
You will simply have to enable sending us non-attributed conversions on the set-up of the tracking on the measurement platform (MMP). Our system will automatically do the heavy-lifting.
Instructions vary per partner, please, check all set-up checklists.
Don't hesitate to contact our team for support or additional information.