Overview
Sustainability in programmatic advertising is essential to ensure long-term industry viability. As digital advertising scales, its carbon footprint grows, with energy-intensive processes like real-time bidding and data processing.
mediasmart empowers advertisers to access greener inventory through exclusive deals among other sustainable advertising initiatives, simplifying the supply chain while minimizing environmental impact.
Our innovative Single-click activation feature allows advertisers to seamlessly target carbon-neutral inventory. Advertisers can now reinforce their commitment to sustainability with minimal effort.