Shopify

Shopify is an e-commerce platform that helps businesses build, manage, and grow online stores, bringing together storefronts, payments, customer data, orders, and marketing tools in one platform.

Through the certified mediasmart Shopify App, it connects TV ad exposure to household-level web conversions (such as page views, product views, add-to-cart, payment info, and checkout completions with revenue), enabling real-time view-through attribution (VTA) and TV-first algorithmic optimization for TV Commerce campaigns.