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PubMatic

The PubMatic SSP brings premium inventory, next-gen addressability, and transparency to buyers, so you can drive ROI across the channels and formats that matter: including CTV, online video, mobile app, web, and beyond.

Global reach

PubMatic's expansive reach spans key regions worldwide, including:

  • Latin America (LATAM)

  • Europe (EU)

  • Asia-Pacific (APAC)

  • North America (NA)

Multi Screen SSP

PubMatic's Multi-Screen SSP ensures advertisers can engage audiences across various platforms:

  • Mobile app and web

  • Connected TV (CTV)

  • Desktop

Supported Ad Formats

Advertisers have access to a wide range of ad formats to suit diverse campaign objectives:

  • Display Ads

  • Video Ads including rewarded video

  • Native Ads

  • Rich Media Ads

Deal models supported with mediasmart

PubMatic offers flexible deal models to cater to advertisers' specific needs:

  • Programmatic Curated Marketplace:

    • High CTR,

    • VCT viewability deals

    • Attention metrics, and

    • audiences

  • One-to-one programmatic Direct Deals

  • One-to-one programmatic Guaranteed Deals

More information about deals

Useful Information

Rich Content Parameters: PubMatic provides tools to optimize ad content for maximum impact and engagement.

Programmatic OTT Market Segmentation: Advertisers can target audiences effectively within the fast-growing OTT market segment.

Brand Safe Solutions: PubMatic prioritizes brand safety, ensuring ads are served in suitable contexts.

Useful Links