Playworks
Playworks is a digital media and technology company specializing in premium Connected TV (CTV), video, and gaming inventory. Through its publisher-owned and operated (O&O) supply, Play.Works provides direct access to high-quality audiences across connected TV and digital environments.
The platform offers scalable programmatic supply across a broad range of apps, devices, and platforms, combining premium full-screen CTV content with highly engaging gaming and video environments. Playworks operates a global distribution network spanning Smart TVs, streaming platforms, FAST services, and cable/satellite environments. Its inventory includes 250+ games, 150+ AVOD apps, and 2 live TV channels, with distribution reaching 400M+ households worldwide and generating 150M+ monthly ad impressions.
Geographical Availability
Latin America (LATAM)
Europe (EU)
North America (NA)
Available screens
This integration only provides access to CTV.
Supported ad format
Advertisers have access to a wide range of video formats to suit diverse campaign objectives.
Buying Models supported with mediasmart
Open Market: Access publisher-owned and operated (O&O) supply across 250+ games, 150+ AVOD apps, and 2 live TV channels via open marketplace programmatic buying.